🗂️ Campaign Attributes

To access Campaign Attributes:
➡️ Go to Settings → System Configuration → Campaign Attributes from the Top Bar.

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🏭 Industry Focus

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Vertical industries represent specific sectors in which businesses operate, such as healthcare, finance, retail, manufacturing, technology, hospitality, and education. Each industry has unique characteristics, audiences, and requirements.

⚡ Actions for Industry Focus

➕ Add

To Add a New Vertical Industry Type:

1. Click the Add button at the top.
2. Enter the desired industry type in the input field.
3. Click Save to store the new industry type.

✏️ Edit

To Edit a Vertical Industry Type:

1. Select the type you want to edit.
2. Make inline edits directly in the field.
3. Save changes by clicking outside the field or pressing Enter.

🗑️ Delete

To Delete a Vertical Industry Type:

1. Locate the Delete icon next to the industry type.
2. Click the icon to remove the entry.

Manage Vertical Industry Type

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📦 Product Focus

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Product types categorize the various products or services a business offers, depending on industry, market, and objectives.

⚡ Actions for Product Focus

➕ Add

To Add a Campaign Product Type:

1. Click the Add button at the top.
2. Enter the desired product type.
3. Click Save to store the new product type.

✏️ Edit

To Edit a Campaign Product Type:

1. Select the product type you want to edit.
2. Make inline edits directly in the field.
3. Save changes by clicking outside the field or pressing Enter.

🗑️ Delete

To Delete a Campaign Product Type:

1. Locate the Delete icon next to the product type.
2. Click the icon to remove it.

Manage Campaign Product Type

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ℹ️ Both Products and Vertical Industries will appear in the Categories dropdown when adding or editing a campaign.

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🎯 Audience

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A Campaign Audience defines the group of individuals or businesses targeted by a marketing campaign. Audiences are selected based on predefined criteria to maximize engagement and campaign effectiveness.

⚡ Actions for Audience

➕ Add

To Add a New Campaign Audience:

1. Use the input field at the top.
2. Enter the desired audience type.
3. Click Save to store the new entry.

✏️ Edit

To Edit a Campaign Audience:

1. Select the audience type you want to edit.
2. Make inline edits directly in the field.
3. Save changes by clicking outside the field or pressing Enter.

🗑️ Delete

To Delete a Campaign Audience:

1. Locate the Delete icon next to the entry.
2. Click the icon to remove it.

Managing Campaign Audience